How to use Brand Intellectual Property for offense and defence

Presentd by Yael Cabilly

Have you ever accidentally chosen a brand name or product idea that's protected?

How do you defend your products against copycats and fakes?

How much value can a smart IP strategy add to your company valuation?

Intellectual Property (IP) is an area which many sellers ignore or avoid, just hoping that it will never be an issue. That's not the smart way to use the system.

Yael Cabilly has 17+ years experience helping brands to use IP to their advantage. She has years of experience as intellectual property and e-commerce attorney, and her firm has representing thousands of sellers worldwide in the past 6 years. Join us to learn from Yael's expertise in areas including trademarks, patents, copyright (registration & enforcement) and dealing with account & listing suspensions.

  • Thursday, 9th June

Event Agenda
Join us on this webinar to:

  • what happens if you choose a brand name that’s already taken? (and how to avoid this in the first place!)
  • the easy way to work out if the product you’re designing is already patented (to avoid a world of hurt later... been there, done that!)
  • simple steps to avoid accidental patent infringement
  • how to obtain copyrights, use them to defend your listings and scupper false complaints
  • from defense to offense: how to get started protecting your IP
  • how (and how much!) value a smart IP strategy can add to your brand's valuation when you exit



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