ScaleForEtail Speaker - Liz Adamson

AMAZON MARKETING ​MASTERCLASS

‍Increasing Traffic and Sales Using The Amazon Platform

​Liz Adamson

If you think you know everything that there is to know about Amazon Advertising – think again!

Have you spent millions testing all the intricacies of Amazon Sponsored Product Ads and Sponsored Brand Ads?

We didn't think so!

During this workshop you will get access to unprecedented data from Liz who has experience in testing all the Amazon advertising variations and features and knows what IS working and what  IS NOT working.

Rather then spending your money testing and maybe stumbling towards something that MAY work, why not spend a whole day with Liz where she will be talking about her experience from using all the latest Amazon PPC features.

For her average clients Liz has increased sales generated by ads by "over 40%" and at the same time "decreased ACoS" by 30%!

  • Fri, 5th July 2019
  • 10:00am to 5:00pm

Event
Agenda

Product Page Optimization

  • Case Studies on the best copy and images to get customer eyeballs onto your listing
  • How to use pricing to your advantage
  • Case Studies on Reviews and Optimal Review Metrics

PPC in Depth

  • How to keep Amazon from taking all your money
  • How to structure campaigns efficiently and profitably
  • A completely new take on Keyword research and how to make this work for PPC
  • What are the best way to manage your Bids within your budget
  • What are the most profitable Targeting options?
  • Reading and understanding reports, using data to make decisions
  • Other Tips and hacks that make up Liz’s Secret Sauce

Amazon Storefront

  • Quality storefronts increase conversion rate, lower ACoS and increase sales.
  • Why you need an Amazon's storefront to drive new sales.
  • Best practices on design to build your brand
  • Addressing the need of both large and small catalogs
  • Using Headline Ads with storefront to increase sales
  • Storefront insights (metrics) to grow your Amazon business

Enhanced Brand Content

  • Why EBC sets your product apart from the competition
  • How to highlight the critical features of your product
  • How to create interactive and engaging content
  • How to help browsers be more confident about purchasing from you!
  • How to use EBC to cross sell all your products to build sales throughout your catalog
  • Best practice tips for Design
  • Available features and how to make them work to your advantage

COUNTDOWN TO THE EVENT​ LIFT OFF

​Optimising your pages and ad​s​ can revolutionise your business

08
Days
23
Hours
26
Minutes
52
Seconds
ScaleForEtail Speaker - Liz Adamson

WHO IS LIZ ADAMSON?
Speaker Bio

Liz Adamson is the founder at Egility.co an Amazon digital marketing agency. Liz hails from a great educational foundation with an MBA in Marketing & Brand Management. 

Her early success saw her help her client which had 20,000 products scale their Amazon business to $15 million dollars in 4 years and built them into a top 200 Amazon seller.

Now Liz and her team partner with brands to optimize their exposure and increase sales on the Amazon marketplace. She specializes in Amazon SEO, PPC Advertising including Optimized Page Copy, Enhanced Brand Content (EBC), Storefront, Sponsored Products, and Sponsored Brands

Her team has a solid track record of success for both product launches and increasing sales for existing products and she has been a featured guest on webinars, podcasts and blogs as a trusted authority on Amazon marketing strategies.

Buy Your
Masterclass Tickets

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ScaleForEtail
Testimonials

Hear what some of our attendees had to say after experiencing our previous evening and masterclass events.

Don't Miss Out!

Full Day Amazon Marketing Workshop

Increasing Traffic and Sales Using The Amazon Platform

  • Product Page Optimization
  • PPC in Depth
  • Amazon Storefront
  • Direct Access To Liz
One Alfred Place

Venue
Alfred Place - London

1 Alfred Pl, Fitzrovia, London WC1E 7EB, UK

020 7000 1999

Frequently
Asked Questions

Answers to some of the most commonly questions that people ask are listed below

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COUNTDOWN TO THE EVENT​ LIFT OFF

​​Optimising your pages and ad​s​ can revolutionise your ​brand

08
Days
23
Hours
24
Minutes
05
Seconds

Event
Sponsors

Interested in Sponsoring this Event? Contact Us

Payoneer

$100 credit when you sign up by using the link here

Amazon HQ London

One of the largest eCommerce marketplaces worldwide 

Our Website mentions Amazon as an Event Sponsor. Together with other event sponsors, these companies support our events by providing a venue or covering the cost of refreshments and light bites for our events. THE MENTION OF A SPONSOR LIKE AMAZON DOES NOT CONSTITUTE AN ENDORSEMENT, GUARANTEE, WARRANTY, OR RECOMMENDATION BY AMAZON.

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