AMAZON MARKETING MASTERCLASS

‍Increasing Traffic and Sales Using The Amazon Platform

Liz Adamson

If you think you know everything that there is to know about Amazon Advertising – think again!

Have you spent millions testing all the intricacies of Amazon Sponsored Product Ads and Sponsored Brand Ads?

We didn't think so!

During this workshop you will get access to unprecedented data from Liz who has experience in testing all the Amazon advertising variations and features and knows what IS working and what IS NOT working.

Rather then spending your money testing and maybe stumbling towards something that MAY work, why not spend a whole day with Liz where she will be talking about her experience from using all the latest Amazon PPC features.

For her average clients Liz has increased sales generated by ads by "over 40%" and at the same time "decreased ACoS" by 30%!

Fri, 5th July 2019
10:00am to 5:00pm

Event
Agenda

Product Page Optimization

Case Studies on the best copy and images to get customer eyeballs onto your listing
How to use pricing to your advantage
Case Studies on Reviews and Optimal Review Metrics

PPC in Depth

How to keep Amazon from taking all your money
How to structure campaigns efficiently and profitably
A completely new take on Keyword research and how to make this work for PPC
What are the best way to manage your Bids within your budget
What are the most profitable Targeting options?
Reading and understanding reports, using data to make decisions
Other Tips and hacks that make up Liz’s Secret Sauce

Amazon Storefront

Quality storefronts increase conversion rate, lower ACoS and increase sales.
Why you need an Amazon's storefront to drive new sales.
Best practices on design to build your brand
Addressing the need of both large and small catalogs
Using Headline Ads with storefront to increase sales
Storefront insights (metrics) to grow your Amazon business

Enhanced Brand Content

Why EBC sets your product apart from the competition
How to highlight the critical features of your product
How to create interactive and engaging content
How to help browsers be more confident about purchasing from you!
How to use EBC to cross sell all your products to build sales throughout your catalog
Best practice tips for Design
Available features and how to make them work to your advantage

COUNTDOWN TO THE EVENT LIFT OFF

Optimising your pages and ads can revolutionise your business

Days

Hours

Minutes

Seconds

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WHO IS LIZ ADAMSON?
Speaker Bio

Liz Adamson is the founder at Egility.co an Amazon digital marketing agency. Liz hails from a great educational foundation with an MBA in Marketing & Brand Management.

Her early success saw her help her client which had 20,000 products scale their Amazon business to $15 million dollars in 4 years and built them into a top 200 Amazon seller.

Now Liz and her team partner with brands to optimize their exposure and increase sales on the Amazon marketplace. She specializes in Amazon SEO, PPC Advertising including Optimized Page Copy, Enhanced Brand Content (EBC), Storefront, Sponsored Products, and Sponsored Brands.

Her team has a solid track record of success for both product launches and increasing sales for existing products and she has been a featured guest on webinars, podcasts and blogs as a trusted authority on Amazon marketing strategies.

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Full Day Amazon Marketing Workshop