Our Team

When I am not making the tea or doing the filing, I am the numbers guy.

Data drives decisions is my favourite motto. Whilst we both do most things within the business, I look after day to day, week to week sales and product management, as well as advertising, dealing with suppliers and inventory management. I leave the fluffy stuff to Shelley, but we both love consumer branding and I particularly enjoy creative funky copy that really speaks to customers.

Before embarking on this journey, I spent the past 5 years building a property portfolio which turned into developing new build and conversion projects, which I still do in my not so spare time. I have also worked with and invested in some tech start ups, mostly in the mobile space, where I spent much of my corporate career in sales and marketing after a longish spell as a buyer/marketer for a high street retail chain.

Whilst that was mostly fun, I am having a blast now. Its hard work and you’ve got to be on your game to succeed, but it’s so rewarding when you do. We have founded and exited businesses in the past so in some ways we knew what to expect. It’s a serious business; you don’t need tons of cash or previous experience, but you do need hunger and smarts and above all determination. We learned an early lesson; the difference between those that succeed and those that don’t is that they invest in their personal network and education.

Ash has spent over 15 years building systems and processes as a "Tech Head" in the Finance industry. Since 2015 this multi-talented entrepreneur and his team have now turned their hand at building a 7-figure eCommerce brand. Ash spends his 18 hour days splitting his time between scaling his eCommerce businesses, helping his wife and raising his two young sons. He’s always willing to help people starting out, other startup businesses gain momentum and established businesses scale. Reach out to him anytime to see how he can help you.