Having enjoyed an International Corporate career in Training and People Development, I came into this with the added bonus of understanding Retail, Manufacturing and Internet businesses. I represent living proof that you can have more than 1 career, if you have the energy to succeed, creativity and zest for learning. Understanding big companies has been invaluable with Amazon. When necessary, we have been able to use Amazon as a business partner, rather than a frenemy.
In 2 years we have spent thousands of dollars on our education so that we could learn fast and hard. We made mistakes, learned that Amazon is a captivating platform with enormous volume, but to succeed - building a BRAND around products that consumers LOVE - is everything! In 18 short months, we have 3 brands that feature on page one. At every goalpost, we break our previous record! We hit our financial targets and have a clear path for growth. Now, we want to teach others to grow brands that people love because ultimately that cannot be easily copied or traded away and that’s how to build long term prosperity.
After more than a decade working on business and web systems Christian turned his attention to Amazon in 2013 and is now an established 7-figure seller, well experienced with the ins and outs of Amazon’s systems.
Scaleforetail is a UK based eCommerce Training and Consultancy Business designed to support online businesses in the USA and Europe